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An Evaluation of the Role of Business Analytics in Driving Digital Transformation: A Study of Corporate Firms in Jigawa State

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  • NGN 5000

Background of the Study

In the rapidly evolving business environment, digital transformation has become essential for organizations striving to maintain competitiveness. Central to this transformation is the use of business analytics, which enables organizations to leverage data for making informed decisions, optimizing processes, and enhancing customer experiences (Abubakar & Nwogugu, 2024). In Jigawa State, corporate firms are increasingly adopting digital tools, but the extent to which business analytics is driving their transformation remains underexplored.

Business analytics involves the use of data analysis tools and techniques, such as data mining, predictive analytics, and business intelligence, to extract actionable insights from data. When applied effectively, these tools empower businesses to streamline operations, identify growth opportunities, and reduce operational risks (Akanbi & Sule, 2025). However, there are challenges, such as insufficient data quality, lack of skilled professionals, and resistance to technological changes, that impede the full potential of business analytics in driving digital transformation in Jigawa State's corporate sector. This study examines how business analytics is being utilized to drive digital transformation in corporate firms, exploring the impact of these tools on business performance, decision-making, and overall growth.

Statement of the Problem

While corporate firms in Jigawa State have started to integrate business analytics into their operations, many are still struggling to fully harness the power of analytics in driving comprehensive digital transformation. Issues such as lack of infrastructure, insufficient training for employees, and limited awareness of the strategic role of analytics hinder the success of these initiatives. This study seeks to evaluate the role of business analytics in driving digital transformation in Jigawa State, with a particular focus on identifying the challenges and opportunities for local corporate firms.

Objectives of the Study

  1. To evaluate the role of business analytics in driving digital transformation within corporate firms in Jigawa State.

  2. To identify the challenges faced by corporate firms in using business analytics for digital transformation.

  3. To propose strategies for improving the use of business analytics to enhance digital transformation in Jigawa State’s corporate sector.

Research Questions

  1. How does business analytics drive digital transformation in corporate firms in Jigawa State?

  2. What are the key challenges faced by corporate firms in implementing business analytics for digital transformation?

  3. What strategies can corporate firms in Jigawa State adopt to improve the use of business analytics for digital transformation?

Research Hypotheses

  1. Business analytics has no significant impact on driving digital transformation in corporate firms in Jigawa State.

  2. Challenges such as lack of infrastructure and skilled personnel do not significantly hinder the adoption of business analytics for digital transformation.

  3. Strategies for improving the adoption of business analytics have no significant effect on the success of digital transformation in Jigawa State’s corporate sector.

Scope and Limitations of the Study

This study focuses on corporate firms in Jigawa State that have begun integrating business analytics into their operations. The limitations include challenges related to accessing proprietary data and potential bias in self-reporting by companies regarding their digital transformation initiatives.

Definitions of Terms

Business Analytics: The use of data analysis tools and techniques to gain insights into business performance, trends, and opportunities.
Digital Transformation: The integration of digital technologies into all areas of a business, fundamentally changing how companies operate and deliver value to customers.
Corporate Firms: Organizations engaged in commercial, industrial, or professional activities, typically with a focus on profit generation.





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